Sam is a British-Bulgarian designer with over 13 years of experience across London and the Middle East, specializing in high-end residential, hospitality, and cruise design. Educated at the University of the Arts London, his work balances conceptual clarity with a pragmatic, detail-driven approach, resulting in interiors that are refined, evocative, and deeply contextual. He brings a sophisticated design sensibility, balanced between classical and contemporary foundations.

Throughout his career, Sam has led the design and delivery of complex projects for high-profile private clients, luxury developments and global hotel brands. He has held senior positions at award-winning studios including Goddard Littlefair, HBA Residential, Kettle Collective and SMC Design, contributing to landmark developments such as Belvedere Gardens at Southbank Place, One Wood Wharf, Sheraton Warsaw, and The Biltmore Mayfair. His portfolio includes work for notable clients such as Canary Wharf Group, Kerzner, Hilton, Emaar, Dar Global, Marriott International and Accor Group Hotels, as well as several luxury cruise lines.

Currently Design Manager at H’ Collective, Sam brings a rare blend of artistic sensitivity and operational oversight to every brief. He sees interior design as a form of storytelling—using materials, proportions, and light to express the identity of a space with lasting impact.

Known for his grounded leadership style and strong visual language, Sam is valued not just for his ideas, but for his ability to turn vision into reality on time, budget, and free of design ego.